Benjamin Moore® Awarded Highest Ranks in J.D. Power Paint Satisfaction Study

June 02, 2018 2 min read

Benjamin Moore® Awarded Highest Ranks in J.D. Power Paint Satisfaction Study

John Boyle Decorating Centers is proud to be apart of the Benjamin Moore family, as Benjamin Moore® has ranked #1 in customer satisfaction among exterior stains for the third year in a row, in addition to receiving the highest ranks for interior paints and paint retailers! The J.D. Power 2018 Paint Satisfaction StudySM study measures customer satisfaction in the $13 billion interior and exterior paint and stain consumer market.  In the interior paint, exterior paint and exterior stain segments, satisfaction is measured across six factors application; durability; in-store color displays and printed materials; price; product offerings; and warranty/guarantee. In the paint retailer segment, satisfaction is measured across five factors merchandise; price; sales and promotions; staff and service; and store facility. Satisfaction is measured on a 1,000-point scale.  The 2018 Paint Satisfaction Study is based on responses from 8,144 customers who purchased and applied
interior paint, exterior paint and/or exterior stain in the past 12 months. The study was fielded in March 2018.

 

Following are some of the key findings of the 2018 study:

• Sales associate engagement with customers is key: With 77% of customers purchasing paint/stain on their first visit, the study shows that closing a sale on the first visit increases satisfaction (835 vs. 831, respectively). Getting a salesperson to spend time talking with the customer about paint/stain qualities is essential. Only one-third of purchasers (33%) spoke with a sales associate at length about the products. Satisfaction is significantly higher among purchasers
who spoke with a sales associate at length rather than briefly or not at all (855 vs. 824, respectively).
• Satisfaction drives loyalty and advocacy: Among delighted customers (overall satisfaction scores of 901 and above), 76% say they “definitely will” repurchase the brand, compared with the study average of 46%. Additionally, 79% of delighted customers say they “definitely will” recommend the brand to others, compared with the study average of 47%.

Interior Paint Rankings
Benjamin Moore (853) ranks highest in customer satisfaction among interior paint brands and performs particularly well in the application; durability; product offerings; and warranty/guarantee factors.

Exterior Stain Rankings
Benjamin Moore Paint Stores (828) ranks highest in customer satisfaction among exterior stain brands, performing particularly well in the durability; offerings; price; and warranty/guarantee factors.

Paint Retailer Rankings
Benjamin Moore Paint Stores (859) ranks highest in customer satisfaction among paint retailers and performs particularly well in the staff and service; merchandise; and store facility factors.



Also in Our Blog

YES, YOUR HOME CAN WEAR WHITE AFTER LABOR DAY (SO GET OVER IT!)
YES, YOUR HOME CAN WEAR WHITE AFTER LABOR DAY (SO GET OVER IT!)

August 30, 2021 2 min read

The old school thinking that you can’t wear white after Labor Day is as silly as believing you can’t drink coffee on days that end in Y. And we simply don’t want to live in a world where either is true. 
Read More
SCHOOL’S OUT, BUT PAINTING THE KIDS’ ROOMS IS DEFINITELY IN
SCHOOL’S OUT, BUT PAINTING THE KIDS’ ROOMS IS DEFINITELY IN

August 27, 2021 3 min read

We know you’ve got your hands full, juggling the demands of working from home while helping your kiddos get the hang of e-learning models. But here’s a fun project the whole family can get behind: painting the kids’ rooms. Consider it part of the real-world curriculum. And because it involves their own rooms, the kids will be genuinely invested in the outcome.
Read More
FRESHEN UP YOUR CURB APPEAL: 6 STEPS TO PAINT YOUR FRONT DOOR
FRESHEN UP YOUR CURB APPEAL: 6 STEPS TO PAINT YOUR FRONT DOOR

April 25, 2021 3 min read

Have you heard the phrase, “You will never get a second chance to make a first impression”? As many have experienced this first hand, they understand how crucial a first impression is. But first impressions don’t start when you say the first hello, first impressions start when the newcomer walks up the front steps to your door. No matter the colour, your front door is more than a transition from the outdoors in, your front door is the first hello.
Read More

Subscribe